Meet our Sales Team

We are incredibly proud of our passionate and dedicated team. It is thanks to their commitment and collaboration that we are able to supply outstanding service and support to our clients every day.

You will meet them at different stages of your journey with us – and now we want you to get to know them better. So, let us introduce a few of the amazing individuals who make it happen!

First up is: Fredrik Edlind – Our Area Sales Manager

As Area Sales Manager for Germany, Switzerland, Austria, the United Kingdom, and Ireland, as well as Key Account Manager – Fredrik is a key figure in Rosenqvists Food Technologies’ international sales team. With several years of experience, he acts as a bridge between our customers’ needs and our technical solutions, always with the goal to create long-term value and with a commitment to being a trusted partner.

Fredrik is more than just a salesperson – he is a strategic advisor with deep technical expertise who is involved from the first contact to final solution to ensure that each client receives the support they need to succeed. This makes him a valuable in complex client dialogues where innovation, efficiency, and product quality are in focus.

🥔 “We’re currently seeing strong interest in new snack products – especially in chips and nuts. Many customers are eager to explore new raw materials, flavors, and preparation methods. That’s where we step in as an active development partner, contributing with our innovative solutions.”

When new products and innovation are in focus, we are happy to help our clients stay ahead – for example, by acting as a test partner in development projects.

💬 What makes your job especially rewarding?
“Being part of a company that’s constantly evolving is inspiring and to work together with customers who want to stay ahead of the curve. We are not just a supplier of machines; we are a partner for the future development of potato processing.”

And when he is not on the road meeting customers? You’ll probably find him on his bike, in the forest – or in the greenhouse, where this year’s tomato cultivation is already underway!