MEET OUR SALES TEAM

We are incredibly proud of our passionate and dedicated team. It is thanks to their commitment and collaboration that we are able to supply outstanding service and support to our clients every day.

You will meet them at different stages of your journey with us – and now we want you to get to know them better. So, let us introduce a few of the amazing individuals who make it happen!

Meet Dries De Block – Area Sales Manager with a Global Perspective

Dries is responsible for sales across a remarkably diverse region, covering BENELUX, France, Poland, Spain, Portugal, Japan, South Korea, Indonesia, Malaysia, and Oceania. With such a broad scope, he is constantly navigating a wide range of market dynamics and customer needs—something he thrives on.

🗯️ “There is strong momentum and significant investment in the French Fries sector, particularly in Belgium, the Netherlands, and France, as well as in Australia and parts of Asia. On the other hand, the snack market is currently experiencing a slower pace in terms of investment, although I see some activity in my area in regions like France and Japan” Dries explains.

What keeps Dries energized is not just the market—it is the people. “I really value our company culture. Even with the high pace we have had over the past couple of years, there’s a strong focus on collaboration and genuine connection across departments – always with a focus of customer needs. That kind of support behind the scenes helps us deliver better service, faster solutions, and long-term partnerships.”

With over 15 years of experience in the potato industry, Dries has built a solid network and developed a deep passion for the French Fries segment. His current focus is on validating several ongoing projects and strengthening relationships with both new and existing customers—especially as the team moves toward a more structured key account approach.

Outside his dedicated sales role, Dries enjoys life as a dad to two active daughters—often on the move between hobbies and weekend activities. He is also enjoys music festivals, playing padel, and spending time with friends and loved ones. That balance between work and personal life helps him stay grounded and approachable—something customers genuinely really appreciate in their day-to-day collaboration with him.