Sustainable co-creation in potato processing – a case study

At Kristianstad University’s Sustainability Day on January 28, 2026, master’s students Marcus Månsson, Marco Ferrari, and Albert Baah Essuman presented their case study of Rosenqvists Food Technologies.

The study, Sustainable value co-creation in the B2B potato-processing industry: a case study of Rosenqvists Food Technologies, highlights Rosenqvists’ position as a key partner in driving sustainable and efficient food processing, with clear contributions to the UN Sustainable Development Goals SDG 9 (Industry, Innovation & Infrastructure) and SDG 17 (Partnerships for the Goals).

Their conclusions emphasize the need to further strengthen internal and external communication—especially with clients—to accelerate sustainability impact and ensure that technological innovations translate into measurable improvements.

In a follow‑up interview, the students supported Rosenqvists by addressing three strategic questions central to our future roadmap:

• Which sustainability arguments are most relevant for our clients?
• What could the payback time be for investments in sustainability?
• What developments can we expect over the next five years?

Their insights provide a forward-looking perspective on how sustainability expectations, technology adoption, regulatory pressures, and client priorities are likely to evolve. This creates a valuable foundation for Rosenqvists’ continued role as an innovation leader and trusted sustainability partner in the global food processing sector.